Privacy Policy.
Effective date: November 6, 2026
Your trust is the foundation of our work. This policy explains what information we collect, how we use it, and the choices you have.
1. Introduction
Thryve Memorial ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how Thryve Insurance LLC, an Ohio limited liability company doing business as Thryve Memorial, collects, uses, stores, shares, and protects your personal information when you visit our website, book a consultation, use our planning tools, or communicate with us. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described here. If you do not agree, please do not use our Services.
2. Company information
Thryve Memorial is a trade name of Thryve Insurance LLC, an Ohio limited liability company. Mailing address: Thryve Insurance LLC 31 S Main St, Suite 431 Dayton, OH 45402 Email: info@thryvelife.co We act as the controller of personal information collected through our website and planning services, unless otherwise stated.
3. Information we collect
We collect personal information in the following categories: A. Information you provide directly • Name, email address, phone number, and mailing address • Date of birth, veteran status, and service details when relevant to planning • Information about family members, beneficiaries, or decision-makers you authorize us to contact • Preferences, wishes, and instructions related to funeral, memorial, or pre-planning services • Payment or billing information if you purchase a paid product or service • Communications, notes, and feedback from consultations, emails, calls, or forms B. Information collected automatically • IP address and device identifiers • Browser type, operating system, and device information • Pages visited, time spent, and referring/exit pages • Cookies, pixel tags, and similar tracking technologies C. Information from third parties • Service providers such as scheduling, analytics, and customer relationship management platforms • Funeral providers or cemeteries you authorize us to contact on your behalf • Publicly available sources or government records related to veteran benefits, when applicable
4. Sensitive personal information
Because our services relate to end-of-life planning, you may choose to share sensitive information such as health conditions, religious or cultural preferences, military service records, or family financial details. We treat this information with heightened care and use it only for the purposes of providing and improving our planning services, unless you provide additional consent. We do not use sensitive personal information to infer characteristics for discriminatory purposes or to sell to third parties.
5. How we use your information
We use your personal information to: • Provide, personalize, and improve our funeral pre-planning and consultation services • Schedule and conduct consultations with you and your family • Communicate with you regarding your plan, appointments, reminders, and account updates • Coordinate with licensed funeral providers, cemeteries, or other service providers you select • Process payments and fulfill orders for paid products or services • Respond to inquiries, provide support, and resolve disputes • Analyze website usage and improve user experience • Detect and prevent fraud, security incidents, or illegal activity • Comply with legal obligations, court orders, or regulatory requirements • Enforce our Terms of Service and other agreements
6. Legal bases for processing
For users in regions with applicable privacy laws such as the GDPR, we rely on the following legal bases: • Performance of a contract: processing necessary to provide the services you requested • Legitimate interests: improving our services, marketing, security, and fraud prevention • Consent: where you have explicitly agreed, such as for marketing communications or cookies • Legal obligation: compliance with laws, regulations, or court orders • Vital interests: rare situations where processing is necessary to protect your life or the life of another person
7. How we share your information
We do not sell your personal information. We may share information with the following categories of recipients: • Service providers: trusted vendors who help us operate our website, host data, schedule consultations, send communications, process payments, or manage customer relationships. These providers are contractually obligated to protect your information and use it only for the purposes we specify. • Licensed providers: funeral homes, cemeteries, crematories, or other licensed professionals you choose to involve in your plan. We share information only with your direction or consent, and the provider's own privacy policy will apply to information you provide directly to them. • Legal and regulatory authorities: when required by law, subpoena, court order, or government request, or to protect our rights, property, safety, or the rights of others. • Business successors: in connection with a merger, acquisition, sale of assets, or other business transaction, your information may be transferred to the successor entity, subject to the same privacy protections. • With your consent: in any other situation, we will share your information only when you authorize us to do so.
8. Cookies and tracking technologies
We use cookies, web beacons, pixels, and similar technologies to operate our website, remember your preferences, understand how visitors interact with our content, and measure the effectiveness of our communications. Types of cookies we use: • Essential cookies: necessary for the website to function and cannot be disabled • Functional cookies: remember choices you make to improve your experience • Analytics cookies: help us understand how visitors use our website • Marketing cookies: used to deliver relevant communications and measure their performance You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.
9. Analytics and advertising
We may use third-party analytics services such as Google Analytics to collect information about website traffic and usage patterns. These services may use cookies and similar technologies to collect data about your visits to our website and other websites. We do not currently use behavioral advertising or retargeting. If we add such services in the future, we will update this policy and provide an appropriate opt-out mechanism.
10. Data security
We implement administrative, technical, and physical safeguards designed to protect your personal information, including: • Encryption of data in transit using TLS/SSL • Access controls and role-based permissions for our team • Secure cloud hosting with reputable providers • Regular review of our data collection, storage, and processing practices No method of transmission or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at info@thryvelife.co.
11. Data retention
We retain your personal information for as long as necessary to: • Provide and maintain your planning services and account • Comply with legal, tax, accounting, and regulatory obligations • Resolve disputes and enforce our agreements • Maintain accurate business records When information is no longer needed for these purposes, we securely delete, anonymize, or aggregate it. If you request deletion of your account or information, we will comply unless retention is required by law or necessary to protect our legitimate interests.
12. Your privacy rights
Depending on where you live, you may have the following rights: • Access: request a copy of the personal information we hold about you • Correction: request that we correct inaccurate or incomplete information • Deletion: request that we delete your personal information, subject to legal exceptions • Restriction: request that we limit how we use your information • Portability: request a copy of your information in a structured, machine-readable format • Objection: object to certain processing, including direct marketing • Withdraw consent: withdraw consent where processing is based on consent • Non-discrimination: exercise your rights without fear of discriminatory treatment To exercise your rights, contact us at info@thryvelife.co. We may need to verify your identity before processing your request. We will respond within the timeframe required by applicable law.
13. Children's privacy
Our Services are not directed to children under 16, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe we have collected information from a child, please contact us at info@thryvelife.co and we will delete the information promptly.
14. International data transfers
Our website and services are hosted in the United States. If you access our Services from outside the United States, your information may be transferred to, stored, and processed in the United States. By using our Services, you consent to such transfer and processing in accordance with this Privacy Policy.
15. Do Not Track
Some browsers offer a "Do Not Track" signal. We do not currently respond to these signals because no common industry standard has been established. You can manage tracking preferences through your browser settings or cookie preferences.
16. Third-party links
Our website may contain links to third-party websites, resources, or service providers. We are not responsible for the privacy practices, content, or security of those sites. We encourage you to review the privacy policies of any third-party site before providing personal information.
17. Changes to this policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. Material changes will be communicated by email or by a prominent notice on the website. Your continued use of the Services after the updated policy takes effect constitutes your acceptance of the changes.
18. Contact us
If you have questions, concerns, or requests about this Privacy Policy or our privacy practices, please contact us: Thryve Insurance LLC d/b/a Thryve Memorial 31 S Main St, Suite 431 Dayton, OH 45402 Email: info@thryvelife.co